REDARC appoints new Sales Manager

REDARC has welcomed Sascha Heib into its new Commercial Division, taking on the role of Sales Manager OEM – Light and Heavy Vehicle.

In his role, he will be responsible for further developing relationships with vehicle manufacturers.

Heib began his career as a tool maker, then went on to study a Degree in Technical Management, and a Degree in International Management – Sales and Marketing.

He worked at Hella HQ in Germany as a Global Account Manager for six years before moving to Australia and joining SMR Automotive Global as Business Development Manager in 2017.

“I am looking forward to focussing on opportunities to incorporate REDARC products with new and emerging technologies, including the next technological wave in the automotive sector: Electric Vehicles,” Heib said.

“It’s a fantastic time to be able to join REDARC as a local, Australian company with a reputation for high quality products. I am excited to get to work and contribute to its growth on a domestic and international scale, and to showcase REDARC as a leading innovator and manufacturer.”

Speaking about electric vehicle technology, Heib added, “Collaboration is the key. Our core capabilities in power management, conversion and OE supply, positions REDARC to offer market leading electric vehicle solutions designed to suit Australian requirements through our in-house capability and strategic partnerships”.

Heib’s appointment supports a period of rapid growth. With over 250 employees, REDARC has onboarded approximately 80 new employees nationally and internationally in the last 12 months.

REDARC was strategically prepared for a rise in demand, having completed a $22m expansion of its state-of-the-art advanced manufacturing facility in South Australia just over two years ago. This included the capability to scale up production by 250 per cent and today the production floor is running almost 24 hours a day.

Now REDARC is entering a new era of national expansion. In February 2021, it opened a new office at the Auto Innovation Centre in Melbourne (AIC), Victoria. The AIC is a state-of-the-art facility assisting Australian manufacturers in continuing to develop world-class products.

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