New radio station launched for the trucking industry


Prime Creative Media has relaunched its recently acquired digital radio station as Australian Truck Radio: The Voice of Australian Trucking. 

As the country’s only radio station dedicated to long haul truck drivers, Prime Creative Media has made significant investment into Australian Truck Radio.

Listeners can stream the radio station via its new mobile-optimised website, found at A new app is also available on Google Play and Apple store.

Producer Simon Smith has started working with Prime Creative Media’s team of transport journalists to provide updates on the latest news, equipment and more.  

Prime Creative Media is also dedicated to increasing the station’s resources and has brought in business development manager Melissa Beutel who is focused on growing clients through Australian Truck Radio.  

This is all in addition to a $1 million print and digital marketing campaign that Prime Creative Media has placed across its titles including Big Rigs, Deals on Wheels, Owner Driver, PowerTorque, Prime Mover, Trailer Magazine and Fully Loaded, representing close to half a million print and digital readers. The campaign also includes editorial coverage, such as interviews with producer Simon Smith, as well as leading voices in the trucking industry such as Senator Glenn Sterle and National Road Freighters Association’s Rod Hannifey.  

Prime Creative Media has also brought on board major partnerships with NatRoad and the Transport Women’s association, to further engage with the greater transport community.   

Already, the number of listeners in a 24-hour period has increased to a record 15,000+ daily, making it one of the largest targeted digital radio stations in the country. With the upcoming release of the Apple app, and the ongoing attention from the current advertising campaign, Prime Creative Media expects listenership to more than double by 2023.  

A number of limited partnerships are still available. For expressions of interest, please contact:  Melissa Beutel on 0422 103 119 or send an email to  

To listen to Australian Truck Radio, visit the App Store or Google Play.

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