With Brisbane hosting the 2032 Olympics, the Brisbane Truck Show is emulating the iconic torch relay – but with a unique twist.
Sunny the koala earned its name from the Brisbane Truck Show logo.
The crest has been part of the logo for two decades and is instantly recognisable to most folks from the trucking industry no matter where you might hail from across Australia.
So, settling on a name for the new Truck Show mascot was not an arduous or contentious task.
“Given Brisbane was recently announced as the host city for the 2032 Olympic Games, we were inspired to follow its lead and emulate the iconic torch relay – with a twist,” said organisers.
“In the lead-up to the 2023 show, Sunny will be dropping through to visit as many of the near-300 exhibitors as possible.
“We will be tracking Sunny’s progress as he goes, checking out what unusual forms of transport he might be subjected to, and what interesting activities he gets up to.”
Exhibitors have been enthusiastic in putting their hands up to host Sunny. Their ideas for giving Sunny an experience that is unique to their brands are irresistibly novel.
“However, we can’t give too much away – you’ll have to follow his journey on the show website, through our newsletters, and social media.”