Isuzu Trucks caps off its 34th year on top

Isuzu Australia Limited (IAL) and the Isuzu Trucks brand has once again maintained its top position in the Australian truck market – celebrating its 34th consecutive year as truck market leader.

Though 2022 brought about a number of challenges including supply chain challenges, and natural disasters that damaged major highways and affected many businesses, IAL says this didn’t stop the overall strong market demand which helped drive Isuzu Trucks sales in the brand’s 50th year of operation in Australia.

“I can’t think of a better way to cap off the 50th year of Isuzu on Australian shores,” IAL director and chief operating officer Andrew Harbison said.

“There were many things to be proud of and celebrate when ringing in the new year, with such an excellent sales record, the amazing hard work of everyone in the Isuzu dealer network, and the team members who power the Isuzu products and stand by them day in day out.”

The Australian truck market recorded total sales of 44,379 units for the 2022 calendar year, an increase of 7 per cent on 2021 numbers.

Isuzu achieved total sales of 13,360 units, a record performance for the brand, smashing the previous year’s total by 31 per cent.

The brand’s total market share improved to 30.1 per cent:

  • Light duty share increased to 47.7 per cent, sales increased 37 per cent compared to 2021
  • Medium duty share increased to 46.4 per cent, sales increased 19 per cent compared to 2021
  • Heavy duty share increased to 13.8 per cent, sales increased 36 per cent compared to 2021

On achieving 34 consecutive years of market leadership, Mr Harbison said, “the growth of IAL in 2022 has been based on the relentless hard work of the greater Isuzu Australia team.

“The backbone of that team is the Isuzu dealer network and their relationships with our customers,” Harbison said.

“Australian road transport equipment operators deserve the best, which is what Isuzu delivers year in year out.

“Our 50th anniversary had many highlights including new support benchmarks and updates of our top performing medium and heavy-duty product ranges, exciting media drive days which showcased the latest in technological advancements that Isuzu Trucks have on offer and the celebration of the 250,000th Isuzu truck sold in Australia.

“These events and more contributed to another year of Isuzu market success. Continuing this on the back of the 50th anniversary is something special to commemorate, however it’s the road ahead of us that we are focussed on as we continue to answer the needs of our customer today and tomorrow,” Harbison concluded.

Leave a Reply

Your email address will not be published. Required fields are marked *

Send this to a friend