Golden partnership strengthens transport industry bonds

Prime Creative Media has formalised its support for Transport Women Australia Ltd (TWAL) and its important role in the industry by signing on as a Gold Partner.

A strong history of collaboration, shared values, and a shared belief in the important role the transport industry plays in a healthy Australian economy topped Prime Creative Media CEO John Murphy’s list of reasons why strengthening the partnership with TWAL simply “made a lot of sense”.

Murphy said Prime Creative Media, through its suite of industry magazines, digital platforms, events and it’s Australian Truck Radio, had been involved in the transport industry for more than 20 years.

He said he admired the dedication and innovation of TWAL and had seen firsthand the value of the work it does for the transport industry, and in particular its role in encouraging more women into the industry.

“This association certainly walks the walk. They do what they say they’re going to do. They are just so professional in their approach,” Murphy said.

“We think this is a great opportunity to support one of the most important associations in this industry.”

TWAL chair Jacquelene Brotherton said the announcement of this exciting partnership would help her group to continue to grow its offerings and further support the transport industry.

Brotherton said Prime Creative Media’s support for TWAL over many years had helped the organisation to build its membership base and boost the visibility of women working across the many varied roles within the transport sector.

She said the Gold Partnership agreement would serve to strengthen the existing relationship with Prime and provide TWAL with greater certainty of funding into 2023 and beyond.

TWAL was formed in 1999 by eight women working in the transport industry who were determined to see women given a stronger voice in the industry they love.

The work has continued to this day with TWAL hosting regular conferences and networking events, conducting detailed research and providing training, scholarships, awards, advice and advocacy for the industry.

Brotherton, who has been involved in the transport industry for more than 50 years, said it had a great story to tell, but traditionally was not very good at telling it.

TWAL’s latest initiative on the storytelling front takes the form of its Living the Dream campaign.

The campaign aims to promote a positive image of the transport and logistics industry and highlight the camaraderie of the people in it.

A key element of the promotion is the Living the Dream song and music video co-written by brand agency Branthem and the TWAL team, the song has been playing on Australian Truck Radio since its release and is very popular,  they hope to release it on Spotify and Apple Music in the coming months.

In 2018, as part of the fifth annual Women in Industry Awards, Brotherton received the ‘Excellence in Road Transport’ accolade for her efforts with improving the Australian road transport industry.

She joined the transport industry in 1970 and has worked for several major transport companies with more than 20 years in livestock transport and roles in fleet management, general and refrigerated transport operations as well as owning her own truck.

To find out more about TWAL visit or follow Transport Women Australia Limited on Facebook, LinkedIn and Instagram.

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