Prime Creative Media partners with mental health support group


Prime Creative Media (PCM) is pleased to announce a new partnership between Healthy Heads in Trucks & Sheds (HHTS), PCM and Australian Truck Radio (ATR).

PCM, the owner of this masthead, and ATR are proud to support HHTS for the great work they do within the transport industry.

HHTS is a registered not-for-profit charitable foundation, created to improve mental health and wellbeing across the road transport, warehousing and logistics industries in Australia.

People who work in the road transport, warehousing and logistics industries have long faced challenges relating to mental health and wellbeing. Risk factors varying from long hours, shift work, fatigue, isolation, social disconnection, high job demands, and potential exposure to trauma and critical incidents are all contributing factors.

The stigma surrounding mental health is an added component that leads to poor uptake of existing resources and support services, such as Employee Assistance Programs (EAP). As a result, the sector is ranked the lowest of 19 sectors in Australia when it comes to thriving workplaces, according to Superfriend’s Thriving Workplace Study in 2021.

HHTS chief executive, Naomi Frauenfelder, said: “We know that stigma around mental health in this sector is a key risk factor and barrier for help-seeking. As such, the primary objective of many of our resources and programs is to drive a reduction in mental health stigma and improve access to information.

“This invaluable partnership with Australian Truck Radio provides a medium for us to connect directly with those on the road and the broad range of people in our industry working 24/7 to keep our supermarkets stocked, our cars fuelled, and our packages delivered.

“It’s important for everyone to know it’s ok not to be ok, and that we can all seek help, information, and support when we need it. All levels of industry need to have the knowledge and skills to be able to look after their own mental health and wellbeing and to support others when they need it.”

Prime Creative Media CEO, John Murphy, said: “We are so proud to be working with HHTS and getting the word out to drivers on the road through Australian Truck Radio.

“It is a great way to reach a large number of those working on the road and they can listen anywhere and anytime.

“We can also share where they can obtain the resources available to assist on their road back to better mental health.”

This partnership aligns with PCM’s values of growth and humility by supporting HHTS and the support it provides those in need in essential service roles.

Download the Australian Truck Radio app today via Google Play or the App Store.

Download the HHTS app via App Store and Google Play

If you, or someone you know needs help contact:

Lifeline, Ph 13 11 14

Beyond Blue, Ph 1300 22 4636

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