BTS 2023

UD Trucks: 50 years in Australia and counting


At this year’s Brisbane Truck Show, UD Trucks is showing no sign of slowing down, launching innovative new products and features that will be on display in and around the May 18-21 event.

Not only will UD have its new 8L Quon Agitator with ESCOT AMT on the stand, but will also be launching new advanced safety features and an enhanced 11L engine.

Down at the South Bank Truck Festival, truck fans will also be able to see the new Quon CG 8×4 16 pallet extra-long wheelbase vehicle on display with an eye-catching curtain artwork that is definitely worth a look.

The UD brand is also gearing up to take over King George Square in Brisbane CBD, where it will showcase a head-turning brand activation to celebrate 50-years since UD hit Australian shores.

This activation is set to stop people in their tracks with a striking 3D style artwork on display that visually captures the rich history and innovations of UD over the decades.

The founding father of UD Trucks, Kenzo Adachi.

From UD’s founding father, Kenzo Adachi-san’s pursuit of ‘ultimate dependability’ more than 85 years ago in Japan, UD says it’s extremely humbling for the brand to see its vision and mission remain as strong as ever in Australia since 1973.

The UD CK40 was the first model to hit Australia’s roads in 1973, and the decades to follow would see countless innovations including, among others, the release of its ESCOT AMT (Automatic Manual Transmission).

The ESCOT AMT became the benchmark for the heavy-duty industry at that time, the world’s first commercialised radar laser collision prevention system, and the world’s first selective catalytic reduction (SCR) system– a technology that revolutionised the industry’s emission reduction journey.

The first UD model to hit Australian roads in 1973, the CK40.

“We are so proud to be celebrating our 50 years here in Australia during this year’s truck show. We would like to extend our gratitude to all of our customers, dealers and partners for supporting us on this journey, and we thank them for making 50 years in Australia possible,” said Lauren.

“It is an incredibly exciting time be leading a brand here in Australia that has an ambition not to just make better products for our industry, but to make the industry better through its products.”

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