Isuzu’s 2023 Truck of the Year competition ramps up

Now in its 27th year, Isuzu Australia’s Truck of the Year competition is entering its final stages for the year, with three monthly prize winners still to be announced before entry to the competition closes on November 24.

Each of the competition’s 10 monthly winners receives an Isuzu merchandise prize pack and the opportunity to be named ‘King’ of their respective Isuzu truck series, with a $1000 Visa cash card awarded to each. These series ‘Kings’ then go in the running for the Grand Prize – a $6,000 Visa cash card.

Isuzu Australia Limited (IAL) marketing and advertising manager, Sam Gangemi, said the competition was all about celebrating and connecting truck owners, while also giving the brand the opportunity to give back to loyal customers.

“This year we have seen entries from builders and labourers, plumbers and electricians, through to arborists, waste recyclers, and even a handful of recreational Isuzu truck owners,” Gangemi said.

“We are very pleased to give Isuzu customers the opportunity for recognition on a national stage through their hardworking trucks and also celebrate their achievements at the same time.

“The competition has been running continuously for almost three decades, making it the longest running truck appreciation competition of its kind in Australia.”

In last year’s competition, Adelaide’s Craneworx took out a slew of prizes.

The Craneworx NQR 87-190 ‘Mini Me’ on the tray of the company’s FYJ 300-350 which won the 2022 Truck of the Year Grand Prize.

The team entered an impressive heavy-duty FYJ 300-350 8×4 tilt-tray truck, receiving the honours of a monthly prize and King of the FY Series, and the title of ultimate Grand Prize Winner for 2022.

Operations manager of Craneworx, Daniel Lockwood, said their Isuzu truck is booked out around the clock in greater Adelaide providing machinery relocation, rigging, and transportation of industrial supplies for the business.

“When we won the 2022 Grand Prize the timing could not have been better,” he said.

“Craneworx had just collected a new NQR 87-190 that we call ‘Mini Me’, in time for our deadlines from North East Isuzu, to use as a rigging and counterweight truck for our cranes.

“So we were celebrating the competition win and enjoying the newest addition to the fleet.”

IAL head of sales, Craig White, said there is still time for new truck owners and existing customers to put their best truck forward in the 2023 competition.

“There are three monthly winners still to be selected, so I would encourage anyone proudly owning an Isuzu truck to enter,” he said.

“This can be done online, or our dealer network can assist with this in person – indeed, they play an important role in promoting the competition to truck owners throughout the year, giving a feel for the Isuzu customer experience along with some fun and community spirit.

“And we all know a bit of healthy competition is great for business!”

To enter, visit and follow the prompts on the Truck of the Year landing page. The form will ask for a photo of the applicant’s Isuzu truck and a short caption about how it is fit for their business purpose.

Monthly winners are announced on Isuzu Australia’s social media and the Isuzu Trucks Content Hub, with each of these winners in with a chance to take out a Series Prize or the Grand Prize as Truck of the Year.

Leave a Reply

Your email address will not be published. Required fields are marked *

Send this to a friend