Hino Australia appoints new president and CEO

Hino Australia has announced that Richard Emery will succeed Takashi ‘Sam’ Suda as president and CEO of Hino Australia from February 1, 2024.

Most recently, Emery has held the role of vice president of brand and franchise development for Hino.

He has over three decades of sales, marketing and business development experience in the global automotive and trucking industry.

Prior to joining Hino, Emery was CEO and managing director of Nissan Australia. He has also held senior executive roles at Mercedes Benz, Mitsubishi, Audi and Land Rover.

He has been a board member of the FCAI (Federal Chamber of Automotive Industries) and currently represents Hino on the Truck Industry Council.

Takashi ‘Sam’ Suda has held the role for five years.

“Over the last two years, Richard has demonstrated his excellent leadership and management skills,” said Suda.

“He has built strong connections with our dealer partners and provided important strategic direction to our sales operations through a challenging supply environment.

“I am confident I am leaving Hino Australia in his capable hands.”

Suda will retire following a 40 year career at Toyota and Hino. His most recent appointment was a five year tenure as president and CEO of Hino Australia.

Emery also praised Suda for his leadership of Hino Australia.

“Sam has led Hino Motor Sales Australia through a difficult five year period which included two years of Covid lockdowns,” Emery said.

“His calmness and astute business approach provided Hino with a business environment that saw us achieve record sales in 2021.

“Critically, Sam oversaw the development and opening of Hino Australia’s new parts distribution centre in 2021 which has allowed our business to provide our customers with the service levels they require.”

During Suda’s tenure the all-new 500 Series Standard Cab and 700 Series models were launched, along with the introduction of the brand’s telematics platform, Hino Connect.

“On behalf of Hino Australia, I would like to thank Sam for his exceptional leadership,” Emery added.

“I am looking forward to continuing to work with the Hino dealership network and head office team to invest in and entrench a sustainable and robust business model that will perform in any environment.”

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