Kenworth today launches its new ‘Legacy’ video, designed to celebrate the multi-generational businesses that form the backbone of the Australian road transport industry.
Featuring a ficticious father and son relationship over time, and set against an original musical score, the video was filmed at spectacular locations across Australia including the Great Ocean Road, the Otway Forests, Mornington Peninsula, and Broken Hill.
The music was written and produced for the video and features percussion sounds sampled from Kenworth trucks, including an engine cylinder sequence.
Kenworth said the music complements the story of relationships created while doing something that is so often described as not just a job, but a passion.
“This video is effectively a short film that highlights how important the legacy is that we leave to those younger generations,” said Michael Long, PACCAR Australia director sales and marketing.
“We know the landscape has been challenging for many people for many reasons and this is our small way of saying ‘thank you’ to those people, not only who buy our product, but to all in the industry who continue to keep the country moving through the part they play.
“It is our way of celebrating how important the industry is to us.”