Transport business goes pink for breast cancer fundraiser

A Queensland-based transport operator will ‘Go Pink’ as part of the National Breast Cancer Foundation’s annual fundraising initiative that’s held each June.

Eight of the company’s trucks, staff uniforms and even the logo at LogicHaul have had a pink makeover in a bid to raise much-needed funds for the National Breast Cancer Foundation’s Go Pink initiative.

Go Pink aims to bring the community together each year in June to make a proud pink pledge and raise funds for world-class breast cancer research.

LogicHaul owner Adam Magree says the idea to support Go Pink came about as the result of one of his staff members, Kirsty Sharwood, being diagnosed with the disease.

“In the last 12 months, we’ve had a valued member of the team get diagnosed with breast cancer and she’s had to have a double mastectomy,” he said.

“When Kirsty started working with us, she was someone that just fitted straight into the business. She’s a great worker and a single mum with an 11-year-old daughter,” he explained.

Though Adam admits, “When I found out she had breast cancer, it was a bit of a shock to me as I hadn’t had anyone close get diagnosed with it. So it was hard to watch her battle through and have to do that as a single parent. The business looked after her throughout her treatment, which was the right thing to do.

“Kirsty is still working with us and looks to have gotten through the worst of it now.”

Adam with one of the trucks which has received a makeover. Image: LogicHaul

It was only when Adam announced his plans to ‘Go Pink’ for breast cancer that he found out just how many of his staff members had been impacted by the disease through family or friends who had battled or were still battling through it.

Based in Yatala, Queensland, LogicHaul also has a second depot in Sydney. It specialises in palletised freight, travelling as far north as Cairns and as far south as Melbourne.

Most of the freight is building products, including pavers, bricks, tiles, etc – with Adbri Masonry, MD Bricks and National Tiles being among their biggest clients.

Currently LogicHaul operates a fleet of about 30 prime movers across the Brisbane and Sydney locations, with over 40 trailers operating as semis and B-doubles. Most of the trailers are equipped with Moffat forklifts for unloading at construction and residential sites.

The eight trucks that have been wrapped in pink were strategically chosen in order to spread the message as far as possible. “There are some that operate from the Brisbane and Sydney depots, and some that operate out of customers’ yards at Newcastle and the Sunshine Coast,” said Adam.

Adam explained that the idea of going pink started relatively small and then just snowballed. “To raise money, some of the ideas we floated were to cut or die our hair. But then we said let’s go all out and get our trucks stickered pink and get pink uniforms. For drivers and mechanics, we’ve got pink high vis shirts and for office staff we’ve ordered pink polos. For those wanting to wear the pink uniforms, we’ve asked staff for donations of whatever they’d like to contribute.”

“Our logo is a gold eagle, so we’ve made that pink now too.

The company’s usual gold eagle logo is now pink. Image: LogicHaul

“We’ll also see if any of our customers want to do something with our trucks to help raise awareness and money for breast cancer.”

Since hitting the road with their new pink makeovers, Adam says the pink trucks have been turning heads. “The amount of notice that the trucks are getting already has been really great. People from far and wide have made contact with us after seeing the trucks on the road.”

The initial fundraising target Adam had set was $5000, but before June had even started the LogicHaul team were already halfway there.

Adam says he and his team are hoping to raise as much money for the National Breast Cancer Foundation as they can.

“We’re asking people for donations and also running a raffle too,” he added. “By having our drivers in pink, it gets the visual effect out there so hopefully people can ask questions and donate it they wish to.”

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