Taking viewers from the toughest outback terrain, to the ports and city streets, Mack’s ‘The New Standard’ video highlights the key new benefits of its new Euro 6 range.
Key to this are new upgrades to horsepower, torque, fuel-efficiency, safety and driver comfort.
Mack Trucks Australia says the campaign concept was developed by Chicago-based consultancy, OX (The Office of Experience), with local supplier Hype bringing it to life through the new video:
For the Super-Liner and Titan, the manufacturer says its new MP11 780 horsepower engine makes these models the most powerful trucks on the market. While the Mack Anthem features a new MP8HE engine for its highway models. And a new and more fuel-efficient eSCR (extended SCR) engine is now available for all Trident models and select vocational Anthem models.
Other product enhancements include a new 70-inch sleeper cab on the Super-Liner and Titan models; and new Mack infotainment system across all models.
When integrated with the existing Wingman Bendix safety system and additional cameras, Mack’s new infotainment system can offer complete visibility and improved safety. The infotainment system is also compatible with Apple CarPlay and Google Android Auto.