Features, Truck components

Key to longevity and success in transport industry

How can we survive for more than 70 years in the transport industry? The truth is it’s no easy feat. It takes a mix of toughness, smarts and a strong dedication to doing things right.

With the crazy challenges thrown at businesses worldwide, companies had to shake things up, adapt, and figure out new ways to do things. Among those that not only kept going, but actually did better, Alcoa Wheels and Holmwood Highgate really shine as examples of reliability and fresh ideas.

One big reason they’ve stayed successful is that they listen hard to what customers want, teamed up with good partners, and innovate with new ideas. Even when things got tough, Alcoa Wheels and Holmwood Highgate stayed ahead of the game, setting high standards and showing what can be possible.

The story of these companies is all about bouncing back, especially in the rough and tumble world of transportation. Since the 1950s, Holmwood Highgate has been all about changing how we move liquids in bulk.

Starting from an idea to create the ultimate reliable bulk liquid transport systems, Holmwood Highgate is a third-generation family owned and operated company.

Expanding from fuel, the company now manufactures bitumen, ammonium nitrate emulsion, military and aviation spec tanker transport systems.

The first road tanker produced by AMA Industries, which later became Holmwood Highgate, in 1951.

Ian Williamson, who works in sales at Holmwood Highgate, said: “Our steadfast dedication to quality and customer satisfaction has resulted in a fleet of Holmwood tankers still in operation across the globe, a testament to their durability and longevity.”

You can see Holmwood Highgate’s drive to keep things fresh in how they’ve expanded into other kinds of tankers, recently adding dry bulk and LPG tankers to their portfolio. Plus, they have one of the largest laser cutters in the southern hemisphere that makes production faster and more precise, proof they’re all about being the best.

Alcoa Wheels began its journey in 1948 by revolutionising the industry with aluminium wheels. But their innovation didn’t stop there. Today, they continue to advance, crafting lightweight wheels for trucks, trailers, and buses that enhance fuel efficiency and overall performance.

Their commitment to improvement has resulted in numerous breakthroughs, including the development of the Dura- Bright Surface Treatment – an innovative solution created by the forward-thinkers at Alcoa Wheels. Unlike traditional coatings, Dura-Bright minimises the time and money spent on cleaning, allowing you to get your truck back on the road faster.

A big part of what’s kept both Alcoa Wheels and Holmwood Highgate going strong is their knack for making great partnerships. Teaming up with top brands like Alcoa has been key to their success.

Holmwood Highgate is a third generation family owned and operated company. Images: Howmet

“I’ve always gone with Alcoa wheels because they’re top-notch, reliable, and leaders in the field,” added Ian.

Looking back on more than 70 years of hard work, we can see the values that kept Alcoa Wheels and Holmwood Highgate going strong. In a business where things can change fast, they’re like anchors, always dependable and full of new ideas. Their story shows us the power of bouncing back, being flexible, and never settling for anything less than excellence.

In a world that is always changing, the story of Alcoa Wheels and Holmwood Highgate reminds us to keep dreaming, keep inventing, and keep aiming high even when things get tough.

As they keep pushing ahead and breaking new ground, they’re showing us all how to keep striving for greatness, no matter what challenges come our way.

Contact us at the Howmet Wheel System: 1800 955 191.

You can also drop us an email at alcoawheels.sales@howmet.com or visit alcoawheels.com.au.

Don’t forget to follow Alcoa on Facebook at alcoawheelsaustralia for all the latest updates.

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