Isuzu Australia Limited has celebrated its 36th year at the top of its game, leading the truck sales tally for 2024, with one of its strongest-ever results of 13,402 trucks sold.
This comes off the back of another all-time sales record for the Australian truck market in 2024; where 51,277 heavy vehicles were delivered, which is 3520 more than in the previous year.
There was strong overall growth in the medium and heavy-duty segments while light-duty fell short of the 2023 results.
Isuzu was able to capture an incredible 26.1 per cent market share of those total heavy vehicle sales.
“Importantly for our industry, it’s heartening to see the Australian truck market in such a strong position, following yet another record annual sales result,” said IAL Chief of Sales and Aftersales, Ben Lasry.
“This is the first time the Australian truck market has broken through the 50,000-unit mark, which is a noteworthy achievement for the industry at large.”
Ben said the brand is pleased to have finished on top again in 2024, and to have performed well across all market segments and weight categories.
“Our focus is always to deliver fit-for-purpose, reliable road transport solutions, and via our hard-working national dealer network, and as the market results attest, we’re doing a good job in achieving that,” Ben added.
“We have the utmost confidence in our product and the systems in place to support our customers.
“We also have some of the best people in the business making it happen. Isuzu’s strong results in 2024 are a credit to each and every one of them.”
For 2024, Isuzu achieved the number one spot in the light-duty segment, with 6805 sales, equating to a market share of 46.7 per cent.
Isuzu also achieved top spot in the medium-duty segment, selling 4116 vehicles for a massive 50.6 per cent market share.
In the heavy-duty segment, Isuzu secured third place, with an improved market share of 14.5 per cent.
Reflecting on both industry and Isuzu sales achievements, IAL Head of Sales, Craig White, said the brand is thrilled with the results and looking forward to an exciting and challenging 2025.
“From an industry perspective, I think last year’s results certainly exceeded the expectations of many, so it’s fantastic to see genuine and sustained strength in our sector,” he said.
“As we all know though, 2025 is an election year at the federal level, which can bring with it some uncertainty and as an industry, we need to be prepared for that.
“When it comes to Isuzu, we’re buoyed by the fact our extensive product range performed exceedingly well last year.
“We’re continuing to invest heavily in both our corporate and network resourcing in preparation for the year ahead.
“2025 is going to be massive for the brand and meeting customer demand across a range of industries will be our single-minded focus in the year to come. That is what ultimately drives the results.”