The first showcase of the Hammar’s new flagship model, the Hammar 500, will be at the 2025 Brisbane Truck Show from May 15-18.
This year marks 50 years since Bengt-Olof Hammar developed the first Hammar side-loader and founded Hammar in Sweden – and the company is marking the occasion with the launch of two new models.
The company, which has grown into a global player at the forefront of the industry, unveiled the Hammar 550, the world’s first side-loader with a 50-tonne safe working load, and the new flagship model Hammar 500, which will be on show for the first time in Brisbane in May.
Hammar Maskin AB was founded in 1974 and the first Hammarlift was built in the same year. Fifty years since manufacture, it still can be operated and lift heavy containers!
“Performing the first lifts with the first side-loader I built is one of my strongest memories during my 50-year journey with the company,” says Bengt-Olof Hammar, CEO and owner.
“We are proud of its history and what it says about Hammar. It demonstrates the principle we stand behind, high quality and satisfied customers.”
Hammar’s singular focus on side-loaders has earned it an estimated 65-70 per cent share of the global market
Over the years, Hammar has had one single focus: side-loaders. This dedicated focus has earned the company an estimated 65-70 per cent share of the global side-loader market.
With five subsidiaries and more than 50 service stations worldwide, Hammar side-loaders have been sold into more than 122 countries, and can today be found on all continents, including Antarctica. Today, Hammar continues its focus on further growth.
The next significant development is the Hammar 550 model. It comes with a world-first 50 tonne safe working load (CE-marked) and will be the world’s strongest side-loader model. Initially developed for handling large cable drums, the design will be usable for many more applications.
Another major innovation is Hammar’s new flagship model, the Hammar 500, which is based on a range of proven technologies that have been merged and optimised. No load will be too challenging with a 45-tonne lifting capacity.
The 500 model is unique in its ability to stack containers weighing up to 17.1 tonnes two rows deep, achieved with an incredible six-metre reach.
The Hammar 500 is built on the foundation of triad-and-tested Hammar technology, ensuring reliability and longevity.
Its capabilities push the boundaries of what’s possible for side-loaders, making it a unique offering on the market.
“Hammar’s 50th anniversary is just the beginning of a new chapter in the company’s history. We very much look forward to continuing to be the driving force in the industry, with a focus on service, innovation, quality and sustainability,” says Bengt-Olof.
The first showcase of the Hammar 500 in Australia will be at the 2025 Brisbane Truck Show.
Join Hammar at stand 77 in the Great Hall to experience first-hand how its advanced design and features, including extended crane reach and innovative stabilisers, improve heavy-duty lifting.
- To be part of our bumper May 9 show preview issue, call Peter Hockings on 0410 334 371, or email peter.hockings@primecreative.com.au.