The Collingwood Football Club has teamed up with the National Heavy Vehicle Regulator (NHVR) to support its latest campaign – ‘It’s Black and White: We All Need Space’ – focused on safety around Oversize Overmass (OSOM) vehicles and superloads.
Aside from the tie-in with Collingwood’s colours, the campaign also uses a reference to superloads being as wide as 10 AFL players lined up side by side (5.8m).
The NHVR said the campaign educates drivers on how to safely approach and navigate around OSOM vehicles and superloads by contextualising just how huge these vehicles can be.
NHVR Executive Director Corporate Affairs Michelle Tayler said safety campaigns such as these deliver critical safety messages to light vehicle drivers, and further enhance road safety across the country.
“At the NHVR, we are committed to playing our part in ensuring important safety messages reach as many motorists as possible,” Tayler said.
“I’m proud to launch the next iteration of our ‘We All Need Space’ series – this time focused on the critical need to drive cautiously when sharing the road with OSOM vehicles and superloads – and we are thrilled to partner with the Collingwood Football Club in sharing this important message.
“Huge trucks carrying big things keep Australia moving, and with more OSOM vehicles and superloads carrying vital pieces of infrastructure due to hit the roads in the future, it’s more important than ever that all drivers know what to do.”
Collingwood CEO Craig Kelly said the club was pleased to support a partnership delivering an important community message.
“The NHVR has an important community message, and we are pleased to be able to support them with their road safety campaign,” Kelly said.
“Road safety is not just about preventing accidents, it’s about protecting our families, co-workers, friends, and community.
“Education is a key part of road safety, so our collaboration with the NHVR is about raising awareness, informing drivers, and promoting safer driving habits.”