To mark its 30th anniversary in Australia, Ritchie Bros. will host a special live National Unreserved End-of-Financial-Year (EOFY) Auction in Geelong, bringing back the live auction format for this event.
The live auction is expected to take place from June 18-20 and will feature a premium selection of equipment, offering buyers an exclusive opportunity to access top-tier assets in a dynamic and competitive environment.
Some early consignments have already been committed, including significant earthmoving equipment and transport packages, featuring late-model Kenworths.
Buyers will be able to inspect the assets located in the eight Australian yards and also online.
“For this special occasion, we are excited to bring back the live auction experience while seamlessly integrating it with the power of digital innovation. We remain committed to serving our customers and ensuring an exceptional experience at every auction,” said Dom McGlinchey, APAC Sales Director at Ritchie Bros.
Ritchie Bros. has played a pivotal role in the Australian equipment industry, facilitating billions in asset sales and revolutionising how businesses buy and sell heavy equipment.
Over the past 30 years, Ritchie Bros. has significantly expanded its presence and service offerings in Australia. From its first yard in Wacol in 1995, the company has grown to operate eight locations across the country: Yatala, Geelong, Perth, Dubbo, Mittagong, Adelaide, Townsville and Newcastle.
From a small group in 1995, Ritchie Bros. has evolved into a team of over 100 experts across inspection, sales, marketing, logistics, title management, and customer support, all dedicated to delivering outstanding service every step of the way.
Throughout this period, the company has continually advanced, introducing cutting-edge technology to streamline the buying and selling process. Significant innovations include the launch of online bidding platforms, enabling buyers to participate in auctions from anywhere in the world; real-time market insights, providing data-driven decision-making tools for buyers and sellers; and AI-powered asset valuations, enhancing pricing accuracy. These advancements have reinforced Ritchie Bros.’ position as a leader in the industry, ensuring a seamless and efficient experience for customers.
“As we mark 30 years in Australia, we take pride in the strong relationships we’ve built and the trust of our customers,” said Ghislaine Duijmelings, General Manager, APAC & EMEA at Ritchie Bros.
“This special live event in Geelong celebrates our past while setting the stage for our future, as we continue evolving and leveraging technology to better serve the industry.”
Over the years, Ritchie Bros. has helped thousands of businesses and individuals acquire and sell equipment with confidence. “Our growth over the past three decades reflects our unwavering dedication to delivering a world-class marketplace, driven by solutions that prioritise our customers,” said Finlay Massey, Vice President of Global Sourcing at Ritchie Bros.
“In 2024 alone, we sold over 15,494 lots in Australia, further solidifying our role as a trusted leader in the equipment industry. We are dedicated to continuing to meet the changing needs of our customers.”
For more information, visit rbauction.com.au.