Isuzu Australia Limited (IAL) has officially launched the all-new 2025 model year Isuzu truck range with recent events in Melbourne for its dealer network partners, key customers, and suppliers.
The preliminary launch was timed to coincide with the company’s annual National Dealer Business Meeting held at the Melbourne Showgrounds, where the results, plans and projects of the prior year are reviewed, and plans and strategies for the years ahead are laid out.
This follows the recent achievement of 36 consecutive years of market leadership for the truck brand in Australia.
IAL Director and Chief Operating Officer, Andrew Harbison, said 2025 is a landmark year in Australia for a number of reasons. “With our federal election in just over four weeks’ time and internationally, there’s more going on with potential local impacts than I can recall in my experience.
“But importantly for the Isuzu Australia family and our valued customers, it’s the positivity of the opportunity our new range launch provides.”
With the introduction of three new Australian design rules for heavy vehicles relating to safety and emissions standards, Harbison says the launch of the new models is “a once in a generation event”.
“The last occasion of this scale was the launch of our New Gen Euro-3 models in 2008, and the market success of that range, albeit with our continuous improvement approach and regular model upgrades, has carried us through to today,” Harbison continued.
“Our all-new 2025 truck range represents a new era for IAL.
“Based on the massive research and development undertaking for this new range by Isuzu Motors Limited, our experience in working with the new models for Australian operating conditions, and the extensive testing and development work already completed, we are hugely confident in the market prospects.”
Director and Chief of Sales and Aftersales, Ben Lasry, commented on the event’s significance from a dealer and industry perspective.
“At Isuzu, we like to stick to our own game, and we certainly appreciate and respect the hyper-competitive nature of the Australian truck industry,” he said.
“What I was struck by at these recent events was the overwhelming sense of anticipation. Our dealers, industry suppliers, partners, and even more importantly, our customers can all see the potential and opportunity these new models bring.
“Sure, it’s a new model, but it’s the smarts that underpin it that will deliver the dividends,” he added.
“For our industry suppliers, there’s all new electrical architecture and even more effective integration of chassis and body.
“For our customers, there are real productivity gains to be achieved from new powerplants and specification configurations, all-new safety benchmarks to keep operators and other road users even safer, and an even more comfortable and ergonomic cabin, ensuring that they can put their best foot forward to attract and retain talent.
“And finally, for our dealer partners, we have a whole new offer to sell, and it’s forged from the same quality and hunger for success that’s driven our operations in Australia since 1989.”
Isuzu’s full new 2025 model range will be on display at the 2025 Brisbane Truck Show, being held at the Brisbane Convention and Exhibition Centre, from May 15-18 (stand 52, Hall 2).