Isuzu Trucks has planned a full-range display of its 2025 models at the Brisbane Truck Show from May 15-18.
The perennial market leader in Australia for the last 36 years said it’s holding nothing back at its main floor display at the Brisbane Convention and Exhibition Centre.
“The Brisbane Truck Show is one of those industry events that everyone looks forward to with anticipation, and I know for sure that the entire team from Isuzu can’t wait to showcase the new range at its first public outing,” said Isuzu Australia Limited (IAL) Head of Marketing and Customer Experience, John Walker.
“We have our brand new 2025 model range, which will be on its first full public outing, and to showcase our new models in appropriate style, we’ve built an all-new stand with features catering to the full breadth of the Isuzu offer.
Walker said planning for the 2025 Isuzu stand started the day after the last show concluded in 2023.
“We’ve made sure that every aspect of our business that customers want to know about has its own dedicated display area, from our trucks to parts, our aftersales suite of offerings, the ever-popular merchandise and a smart new range of accessories for our stylish new range of trucks.”
The Isuzu experience
Walker promised show attendees a showpiece that truly complements the new models, plus an uplift for all areas of the Isuzu business, including power solutions, parts, accessories, service and care.
“All assets have been upgraded, including the online platforms through to brochures and spec sheets—everything is fresh,” Walker said.
Isuzu will display 11 vehicles – including some surprises – on a stand that totals in excess of 1000 square metres in Hall 2. In addition, there will be a comprehensive display of Isuzu Power Solutions products, including the premium industrial power generation range.
The new stand layout also incorporates a plenary stage where visitors can hear directly from product experts about the 2025 Isuzu truck range, which includes not only a new look but also a range of safety and technological advancements.
First public outing of new range
Director and Chief of Sales and Aftersales, Ben Lasry, said Isuzu has brought all the dealers together to showcase its 2025 range and ensure they had all the key information for their customers.
“We have an extensive range of trucks, and the Isuzu dealer network is renowned for their product expertise and superior understanding of what aspects of the truck are most critical to a business owner’s operation,” Lasry said.
“This same approach was applied to our body builder partners, with a flow of critical information they need to carry out the broad array of application and industry builds.
“And now, we’re extending an invitation to the Australian trucking public to come on down and learn all about our exciting new range,” he continued
“For those just starting out or considering joining the industry, we have our training experts on hand with an interactive experience for those looking to either get into a heavy vehicle trade or upskill.”
Lasry said over 70 dealer sites across the country will soon have the opportunity to showcase to customers and continue to build the excitement for the all-new Isuzu truck range.