Ofload, Australia’s leading digital freight provider, has partnered with Sitrak Trucks Australia and Mako Equipment Finance to introduce an industry-first partnership designed to help transport operators expand their fleets more affordably and profitably from day one.
As part of Ofload’s commitment to making the freight industry more sustainable and viable, the company identified that freight operators’ ability to scale profitably is one of the most significant barriers for established operators and newer entrants.
Ofload took this insight to Sitrak Trucks Australia, makers of high-performance trucks, and Mako Equipment Finance, experts in commercial truck financing, and together, they developed a financing offer to remove financial barriers, maximise cash flow, and lower operational costs, giving operators the ability to expand with confidence and margin.
The freight and logistics industry accounts for around 8.6 per cent of Australia’s GDP1, and many Australians rely on road freight for their household goods every day.
“This is about helping operators scale profitably from day one,” said Geoffroy Henry, CEO of Ofload.
“The industry is facing immense cost pressure, and vehicle financing has become one of the biggest barriers to growth. We’re proud to offer a solution that delivers real, immediate value to the people at the heart of our freight system.”
Addressing capital constraints in a capital-intensive industry
This initiative is designed to ease one of the most pressing structural challenges in freight today: the rising cost of asset acquisition. Trucks are often the largest capital outlay for carriers, and traditional financing structures can restrict growth, particularly for small and mid-sized operators.
By leveraging a unique partnership model between a global OEM, a specialist equipment finance provider, and a leading digital freight platform, this offer enables operators to upgrade or expand their fleets with minimal upfront financial pressure.
Structured to improve cash flow, reduce repayment burdens and deliver operational certainty, the offer combines below-market repayment rates, removing the first 3 months of repayments, and enabling tax-efficient structuring. The trucks are backed by a long-term warranty and supported by a streamlined finance process, all designed to improve access and accelerate growth across the sector.
Industry support, not profit-taking
In a move that highlights Ofload’s commitment to supporting the industry, the company is not taking any cut of the vehicle discount offered. The offer is being rolled out across the Ofload network.
“We’re using our scale and partnerships to create value, and support capability for new growth in the transport sector,” said Geoffroy. “This is one of many ways we’re helping operators thrive, from digital capabilities and emissions tracking to smart financing that supports growth.”
Since launching in Australia in 2019, Sitrak, a subsidiary of Sinotruk International, has sold over 2000 trucks locally and is about to launch its EV prime mover at the Brisbane Truck Show in May.
“We want to support Australian transport operators with more affordable, reliable, high- performance prime movers. Our competitive pricing ensures lower repayments throughout the life of the loan, and to enhance this offer, we will cover the first three months of repayments on two of our models,” said Sean Tighe, Vice President Sitrak Australia.
Mako Equipment Finance is making it easy for freight companies to access this exclusive finance promotion through a straightforward loan process, with quick turn arounds requiring minimal documentation and credit reviews.
“Our customers’ success is paramount. We have seen how the barrier to obtaining finance inhibits the growth of many Australian businesses. We’re excited to partner with Sitrak and Ofload to help make the growth of freight logistics companies more achievable, ensuring they can scale with ease and confidence,” said Logan Wiggins, Director Mako Equipment Finance.
A partnership built for progress
This new fleet financing offer joins a growing list of Ofload initiatives designed to deliver significant, sustainable impact for the industry, including:
The Carbon Analytics Platform (CAP) – Australia’s first fully automated carbon measurement tool, enabling businesses to track and reduce supply chain emissions.
DataVerse – the first platform aggregating national freight data, providing shippers with full visibility of end-to-end carbon output.
Regulatory readiness – with climate-related financial disclosures, and Scope 3 emissions regulations approaching, businesses must prepare for a new compliance landscape. Ofload is at the forefront of this transformation, equipping shippers and carriers with data-driven, scalable solutions to meet sustainability goals.