By Glyn Castanelli
People often ask me how Hubfleet has made its way into hundreds of transport companies across Australia. And honestly, it’s not because we had a big sales team or flashy marketing.
It’s because of the drivers.
From day one, Hubfleet has grown because drivers picked it up, ran with it, and helped make it better. Not just by using it – but by helping drive its adoption across their businesses.
We didn’t visit sites. We didn’t walk yards or sit in cabs. In fact, everything we’ve built and improved has been done remotely – through phone calls, emails, messages, and feedback from the people actually using the app from all over Australia every day.
When we first launched Hubfleet, our aim was simple: build something drivers would actually want to use. Something that made their job easier, not harder. Because if the drivers weren’t on board, it wouldn’t matter how good the rest of the system was.
So instead of assuming what people wanted, we listened. Closely.
We asked questions. We watched how drivers used the Hubfleet EWD app. We kept things simple. We removed clutter. We didn’t bury features behind endless menus. We made sure the app worked quickly, didn’t chew through data, and respected their time.
And then something great started happening.
Drivers began recommending it to each other. Companies told us that rollout was easy because the drivers were showing each other how to use it. And we started seeing a consistent trend: when drivers were comfortable, everyone else got on board too.
We’ve had people call us to say, “We thought it’d be a hard sell, but the drivers actually asked if they could start using it straight away.” That kind of feedback never gets old.
But that trust doesn’t come from software alone – it comes from support.
We back people up. Whether it’s me or James we’re always ready to jump on a call or message someone directly if they’re stuck. We’ve helped drivers troubleshoot things late at night. We’ve answered quick questions between rest stops. We’ve taken the time to explain things in plain English – because that’s what real support looks like.
I’m not in this to push software. I’m in this because I care about fixing real problems in transport. Things like missing paperwork, fatigue management confusion, and compliance stress. Hubfleet gives people tools to manage those things – without the usual hassle.
But the truth is, it only works because drivers made it work.
They tried it. They tested it. They helped shape it. And in many cases, they became the quiet champions of change in their businesses. That’s been the most rewarding part of the journey so far. So if you’re wondering how we’ve helped so many companies go digital with their compliance, it’s not because of us – it’s because we listened to the people on the road, and they helped lead the way.
And to every driver who’s sent us feedback, recommended us to a mate, or just gave it a go – thank you. You’ve been the real engine behind Hubfleet, and we’re proud to be in your corner.
About the author
Glyn is the Director of Industry Engagement and Customer Success at Hubfleet, helping transport operators improve compliance and safety through digital solutions. With over 30 years in the industry – starting as a driver and moving into compliance, operations, and auditing – he understands the challenges operators face. As President of the NRFA, he advocates for fair industry standards. Glyn also hosts Risky Business on Big Rig Radio, discussing key transport issues.
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