The 2025 Brisbane Truck Show delivered big – and for Alcoa Wheels, it was one of the strongest showings yet. Alcoa’s full national sales team was on deck, joined by colleagues from Singapore and Japan, engaging with operators from all over the region and showcasing what’s driving the next evolution in wheel technology.
“Our team had some of the best conversations we’ve ever had at a truck show,” said Michael Nichols, Alcoa Wheels Australian Commercial Director. “The energy was great, and we had real, meaningful engagement with both long-standing customers and new faces.”
A major talking point at the Alcoa stand throughout the event was its Dura-Bright surface treatment. Visitors to the stand were eager to understand how it simplifies maintenance and lowers cost over time. “People wanted to know how much cleaning time it really saves – and once we explained how Dura-Bright resists corrosion and eliminates polishing, it clicked immediately,” Michael said.
Another star of the stand was the ULT36x wheel, weighing just 16kg. For operators focused on reducing tare weight and boosting payload, it drew serious attention. “The ULT36x always stops people in their tracks. When they lift it and realise how strong it is at that weight, the performance benefits are obvious,” said Michael.
Beyond product features, the real value came from the interactions. “Events like this give us a chance to really listen. Hearing what our customers need, what’s working in the field, and where they’re headed – that’s what drives us forward,” Michael added.
As the show wrapped up, the Alcoa Wheels team left Brisbane with strong momentum and renewed confidence in the transport sector’s appetite for smart, performance-driven solutions. “It was a great reminder that what we build isn’t just about wheels – it’s about giving operators tools to run leaner, cleaner, and more efficient businesses,” Michael said.
Alcoa thanks everyone who visited the stand and shared their time with the team. “We’re proud to be part of this industry, where we have a long, 75 year history of support,” Michael added.
For more information, visit alcoawheels.com.au or call 1800 955 191.