On Monday, April 20, Isuzu Australia Limited (IAL) set off on a national months-long journey that will traverse some 15,000 kilometres of the nation’s highways.
The roadshow has been launched to mark the first year of sales of the all-new MY25 Isuzu truck range, and will visit dealerships and customers around the country.
According to IAL Head of Marketing & Customer Experience, John Walker, the roadshow has been designed to showcase the top-end of the new Isuzu truck range.
“We’ve selected two key models as the flagship trucks for our national roadshow – one from our heavy-duty twin-steer FY range and a further from our heavy-duty FX range,” he said.
“Of course, we’re the truck of choice for more Australian businesses due to the whole of our range and so we’ve also included the access all areas NKR and our all-terrain NMS all-wheel-drive light-truck models along for the ride.”
It’s not the first time the company has run an event of this nature – Isuzu Trucks has run national cavalcades in various guises in the past too.
The 2026 iteration is built around a sales training program that will be rolled out to the Isuzu dealer network as part of the roadshow.
“We have our Sales Product Trainer, Tim Richardson leading the roadshow as he rolls out our sales training on the new model range to sales consultants across the Isuzu dealer network,” John said.
“With over 200 models in our new range, ensuring that we build up comprehensive product, specification and importantly, detailed understanding of the features and benefits of this generational change-over is critical to our ongoing sales success.
“We’ve been the top-selling truck make in Australia for 37 years and key to this is the superior product knowledge and support of our sales network.
“As our tagline states – Reliability is Everything, and our dealer network exemplifies this with their product expertise and support.
“More truck owners and operators have relied on Isuzu over the past three decades than any other brand and we’re determined to continue this track record with our new range.”
With the roadshow scheduled to pass through most Isuzu dealership towns, Isuzu dealers have planned activities for their local customer base to showcase the new range to new and existing customers.
“In my role as Sales Product Trainer, I get to spend time with the Isuzu dealer sales network highlighting the key specifications and features of our extensive truck range, and how they can make an operator’s day more productive, efficient, safer and more comfortable,” said Tim.
“With so many new and additional features in our latest range, taking the training on the road and presenting in a hands-on mode gives us all the critical up close and personal time with the trucks,” he continued.
“This way we can impart as much information as possible in a concentrated time, and with everyone in the same room.
“It’s the same as the value a customer gets from a test drive over just looking at the specification on a screen.”
Roadshow vehicles
The core roadshow fleet consists of four all-new MY25 Isuzu truck models:
- 2026 model FYJ 320-355 rated at 32 tonnes GVM and fitted with a CTE tilt-tray and towing a bogie axle tag trailer
- 2026 model FXD 170-260 rated at 17 tonnes GVM and fitted with tray
- 2026 model NKR 45-150 rated at 4.5 tonnes GVM and fitted with a steel tray
- 2026 model NMS 65-150 all-wheel drive Ready-to-Work Servicepack-X rated at 5 tonnes GVM and fitted with a fully optioned service body including toolboxes, inverter and even a microwave