News

Ritchie Bros.’ unreserved auctions return

Ritchie Bros. will hold its first unreserved auction for 2021 on 24-25 February, with a range of trucks, stock crates, log trailers, tippers and flat decks set to go under the hammer.

The auction will feature 77 trucks including 41 prime movers, with some unused, low kilometres and late models; as well as 65 trailers.

“We’re fielding calls daily from customers chasing trucks and trailers. People want to gear up and get to work, and this auction provides that opportunity. No wait times, you can put this gear straight to work,” said Finlay Massey, Director of Sales – APAC.

Ritchie Bros. is well known for holding unreserved auctions, which means every item will be sold to the highest bidder on the day. Sellers also get certainty of sale.

Like many businesses around the world, COVID-19 had an immediate impact on the Ritchie Bros. business model. With social distancing measures in place, it was impossible to hold large-scale public auctions with thousands of people attending.

In response to COVID-19, Ritchie Bros. Australia moved all auctions to its online platform IronPlanet. This reserved online only platform gave sellers and buyers confidence when transacting used equipment and machinery throughout the pandemic.

“COVID-19 is disruptive. Like every other busines in the world, we’ve had to find new ways of doing things to support our customers. Moving auctions online to IronPlanet was the beginning, and in 2021 we are returning to what we’re known for, and that’s Ritchie Bros. unreserved auctions, though the auctions will continue to be 100% online,” explained David Fanning, Director of Marketing – APAC.

Ritchie Bros. has also expanded its sites nationally. With new sites in Perth, Adelaide, Dubbo and Mittagong, joining the established sites of Brisbane and Geelong.

The online auction can be accessed by clicking here.

Previous ArticleNext Article

Leave a Reply

Your email address will not be published. Required fields are marked *

©2020 All Rights Reserved. Big Rigs is a registered trademark of Prime Creative Media.