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Fuso smashes sales record in milestone year

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Fuso has set an all-time annual Australian sales record in 2021.

The Japanese manufacturer sold 4770 trucks, which eclipsed its previous record of 4476 set in 2007, capping off a comprehensive year of new model introductions.

Fuso not only posted its best-ever new truck sales in Australia, it was also the fastest growing truck manufacturer in the Australian market last year, increasing its share in light, medium and heavy duty truck segments.

In 2021, Fuso became the first Original Equipment Manufacturer (OEM) to introduce an all-electric truck, the eCanter, and was also the first brand to offer Advanced Emergency Braking System (AEBS) technology on light, medium and heavy duty trucks with the launch of the Euro 6 Fighter.

It also became the only light bus manufacturer to offer AEBS as part of its safety-first policy.

Late last year, Fuso became the only Japanese manufacturer to offer Australian customers a heavy duty Euro 6 truck with more than 500hp when it introduced the Shogun 510.

All this in a year the brand celebrated the 50th anniversary of the trusty Canter hitting the road in Australia.

Fuso Truck and Bus Australia Director, Alexander Müller, said the Fuso team is very excited to have set a new sales record in 2021.

“We are thrilled to see positive sales growth and are grateful to our customers for their business, their trust and the opportunity to give them the trucks they need to get the job done,” Müller said.

“This result will motivate our team and the Daimler Truck dealer partners even more to deliver the right products and services for our hard working Australian customers to make their life a little easier and them a bit more successful.”

Fuso’s record year is part of a larger success story at Daimler Truck and Bus Australia, with sibling brands Freightliner and Mercedes-Benz Trucks also recording positive results.

“To have all three of our brands grow market share in 2021 demonstrates Daimler Truck’s commitment to lead the Australian market with advanced safety, reduced emissions and lower running costs across our Mercedes-Benz, Freightliner and Fuso brands is hitting the mark with our customers,” said Daimler Truck and Bus president and CEO, Daniel Whitehead.

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